Remix your reality with Ramisha Sattar.
An invitation to play – Ramisha Sattar, the creative genius behind Chappell Roan’s brand, brought to life a modern take on paper marionettes. By using photography, illustration, collage, and animation, we partnered together to develop a series of assets that encourage people to discover the different versions of your creative self.
Get seriously unserious.
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Sattar crafts different worlds through collage art, textiles, printmaking, and animation — and draws inspiration from her South Asian roots, old country music, and the Victorian scrapbooks that she collects.
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Ramisha’s style is pure inspiration — the way she brings to life aspects of her identity in her work shows that creativity is accessible for all, and Creative Cloud gives you the tools to do anything.
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We targeted three audiences for this campaign.
1. Acquisition or “the prospects.”
2. Add-on or “low-propensity single app users.”
3. Upsell or “high-propensity single app users.”
Acquisition
Creative Cloud enables people to grow as creatives, exploring new creative projects, and expanding their skills.
Social Videos + Static
Audio Ad + Display
Add-On + Upsell
The right tools for your task. When inspiration strikes, try a new app. Creative Cloud is the ultimate creative toolkit.
Social Videos + Static
Audio Ad + Display
Creative Team:
Adobe
Managing Creative Director // Sari Hamman
Associate Creative Directors // G Gabel + Allison McGrath
Managing Video Producer // Summer Wilson
Senior Video Producer // Sebastian Perlman
Production
Emotion Studios // Executive Producer Paul Lundahl // Head of Production Chris Loukides
Director // Allison Swank
Producer // AD Bryce Gubler
Production Coordinator // Julia Wechsler
DP // Daisy Zhou