Recordly, a transcription app designed by journalists for journalists, tasked our team, the Wolf Agency, with developing a brand awareness campaign for their upcoming launch. Our team was challenged with creating content for social platforms, digital strategy and public relations tactics for a campaign to increase knowledge and downloads of the app. Out of our executions, my major areas of expertise and execution fell in the content creation and public relations strategy, but collectively as a team we created an entire awareness campaign for the app’s anticipated launch in June 2017.