Starbucks Happy Hour
Afternoon traffic is on the decline year over year.
Develop a program to encourage afternoon business that evolves throughout seasons.
A program catered to putting joy back in your afternoon, with surprises along the way.
HOW IT WORKS.
New email addresses & existing Starbucks Rewards members will be signed up to receive a discount 1-3 times a month on a variety of offered products.
HOW IT SOUNDS.
She’s fun, she’s sassy, she texts you just like your friends would. She’s the Starbucks sub-brand that makes you smile every time you see her.
WHERE IT LIVES.
Email, in-app, social, .com, in-store.
Total sends: 20 million (Starbucks Rewards members + Opt in)
Unique open rate (average): 25%
Push notification opens (average): 20%
Click through open rate (average): 10-13%
Copywriter: Grace Gabel
Designer: Shae Reamer